Internet and Business White Papers
During our regular web searches we have found several publications we think you will find informative and help you make sense of the World Wide Web, here are a few guides we think you will find of interest.
All our ebooks and white papers are currently supplied in Adobe’s Portable Document Format (PDF). You’ll need to grab the latest version of Adobe’s free Acrobat Reader if it’s not already installed on your computer.
We Recommend…
10 Ways to Sabotage YOUR Business
By Patrick White
Do you recognise any of these symptoms?
- Assuming you know your customer’s needs
- Focused on profits, not cash flow
- Goals set too small
- Marketing isn’t important
- No “Kaizen” philosophy
- Don’t know your competitors inside out
- Being a too-tough negotiator
- Don’t know the critical drivers
- EI/EQ/NLP — What are they?
- Lack of timely data
Search Engine Optimization Starter Guide
By Google
Base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
View Google's SEO Starter Guide (opens in a new window)
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