HTML Newsletters and Mailing Lists

Newsletters and regular mailing lists are a great way to stay in touch with your clients or customers and remind them of your products and services.

Keep existing clients informed of new products and special offers and entice them back to your website via a regular newsletter, or send out a series of pre-written editorials to new customers at weekly intervals to whet their appetite.

Conduct a managed email campaign to opted-in enquirers; it can take up to seven contact points to convert an interested prospect into an actual client.

HTML newsletters resemble web pages and can be designed to match your brand or identity and are far more impressive than a plain text email, but with the variety of devices people use to receive emails these days it can be tricky making sure your message is properly displayed for everyone. Silkweaver is an expert in creating HTML emails and newsletters that display well in all popular browsers on anything from a computer screen to a smart phone.

Nobody likes to receive spam and the Privacy and Electronic Communications (EC Directive) Regulations 2003 establishes some definite does and don’ts for email marketing. If your emails or newsletters are perceived as spam, it not only alienates potential clients but could also cause you problems with the Office of the Information Commissioner. We can help you avoid these problems and run a successful and legal campaign.

We will produce and manage your newsletter mailing lists