Search Engine Submission and Optimization

All our websites are fully search engine optimized as part of the development process, including submission to all the major search engines (Google, Yahoo, AltaVista, etc) and directories (DMOZ, etc).

Search Engine Submission (sometimes called registration) and Search Engine Optimization are two very different – but both very important – operations.

Without submission, it could be a very long time indeed before a search engine “stumbles” across your website and starts to list it.

Without optimization, your website might be listed, but it will be so far down the list that for all practical purposes it might as well not exist—no one will find it.

Search Engine Submission (Registration)

At the same time your website is launched, we submit it to all the major search engines and directories. Unfortunately, this never results in an instant listing.

Each search engine works after its own fashion, but in general it will send a “spider” or “web bot” to investigate and classify websites submitted to it. Some will do this quite quickly, others seem to take forever, but we can spot when it happens as each visit is recorded in the website logs.

A few search engines and quite a few directories prefer to send a human to look websites over. This necessarily is quite a bit slower.

Your website might get listed after one visit. More usually it won’t start appearing in search results until the site has been visited on several occasions.

Sometimes multiple submission helps speed up the process but some search engines will actually penalize a website for this and downgrade or even ban its listing.

Based on our experience, we submit your website in whatever fashion works best for each search engine and directory during the three-month management period included with every Silkweaver website design package.

Search Engine Optimization

Search Engine Submission is all very well but not all that useful if your website consistently shows up on page twenty or thirty (or worse) of the search results.

Do a quick Google search on almost any anything and Google will return tens or hundreds of thousands, millions or even tens of millions of “hits”. Narrow the search to just your local area and the list is still huge.

Search engines use complex formulae to work out the order in which websites will be displayed, depending on the keywords entered into the “search” box. Ideally, the most relevant to the user’s search will appear at or near the top of the list.

There was a time when it was comparatively easy to “fool” the search engines by hiding dozens of keywords all over the web pages. In fact, there’s a whole encyclopaedia of “dirty tricks” to try to falsely raise a website's profile for a given search.

But search engines are run by some clever people, too, and most of these tricks not only no longer work but, if detected, can cause a website to be blacklisted.

Every search engine assesses websites differently and changes its formulae quite regularly. A previously high-rating website can zoom down the list overnight without warning.

It’s a tricky balance to get good results on multiple search engines—but not impossible. And, for consistently good results, it’s an ongoing process.

We employ sophisticated software tools to assess multiple strategies to lift your website up the results list – including keyword effectiveness.

We optimize your website for the major search engines at its launch, and monitor its position regularly during the three-month management period included with every Silkweaver website design package, to give your website as high a profile as we can.

If you find the service useful, we can continue to optimize your website after the three months as part of an agreed management contract.

Pay-per-Click Campaigns

Sometimes referred to as Search Engine Marketing, pay-per-click campaigns are the Sponsored Ads seen on the right hand side of the Search Engine Results Pages (SERPs) and sometimes at the top above the organic results.

We can set up and manage a campaign for you for you to suit your budget and objcetives.

We don’t just tell the search engines that you’re there
We optimize your website to achieve a higher ranking for you.