Website Management

Now your website is up and running you can sit back and forget it, can’t you? Maybe you can; it depends very much on what you want to achieve from your website. However, a well-designed management programme will help you gain more from your website.

Website management has three main components: content management, website maintenance and statistics. The first two are fairly closely linked.

The most successful websites do not sit still; they add and change content from time to time. This is partly to keep information current but it also provides an incentive to visitors to return. And regular visitors usually become regular customers eventually.

If your “What’s New” page contains old news, visitors will lose interest in it. Your new products may now be standard items and you have real new products that don’t appear on your site.

If your website contains links to other sites, they can suddenly stop working. The other site may have moved, been renamed, or even ceased to exist. Now your visitors get “Not Found” errors.

The list can go on, but none of the above is very encouraging to your visitors; they will soon lose interest and not return!

Statistics — websites gather an enormous amount of statistical information. Much of this information can be very misleading, but not all of it. Some of it, properly interpreted, can be very useful. Much as you would monitor responses to a traditional advertisement, web statistics can provide valuable information about visitor behaviour which can be used to “fine tune” your website.

Most websites need a degree of management, but how do you know what your site will need? Our answer is to include a period of website management free of charge with all website design and re-design.

A website management programme helps to keep you up to date with your website and your website up to date with you and your website visitors.